Skills
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advisory : marketing
communication & sales integration, promotions, relationship
management
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publishing :digital & paper newsletters, brochures, premiums,
company materials, calendars
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communications : inter-cultural messaging, simplified English, international interpretation
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media :
planning, advertising, public relations, media relations, news releases,
distribution
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sales :
media sales, business development, client presentations, contract negotiations
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projects : special events, conferences & seminars, fundraising, recreation leadership
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writing/editing : corporate, brochures, business plans, proposals, feature articles
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technology
: electronic publishing, websites, automated mailing list
management
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training : integrated communications,
managing technology; teambuilding
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graphic design : marketing, promotional & corporate materials
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2000 to present : Hong Kong
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Private Hong Kong
communications company
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Specialist in creative
strategies for sustainable results
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Co-operative alliances providing comprehensive services
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Integrating electronic and traditional communication channels
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Cross-cultural
expertise across private and public sector industries
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Contract publishing for efficient information delivery to niche markets
respond123.com
:
www.respond123.com
digital marketing tools and training
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Brand building
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Customer
loyalty
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Corporate
communications
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Traditional &
digital marketing
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Email
newsletters - set-up & management
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Integrated
website strategy & management
heartbeat :
www.heartbeat.com.hk
a natural guide for life in the fast lane
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Published
weekly since October 2001
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Email
newsletter with 2000+ subscribers
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Integrated
natural life information website
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Hong Kong
natural life service directory
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Educational,
business and social networking events
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SCMP “Almost
Famous” feature article (April 2003)
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RTHK Radio Interview (March 2005)
Projects
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Euromoney
Yearbooks : launch advertising sales for annual
Asia-Pacific Capital Markets Handbook
results : started 1 May 2008 with 9 June 2008 deadline
for publication in August 2008 (delayed)
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Asia Digital
Marketing Association : launch advertising sales for
annual Asia-Pacific Digital Marketing Yearbook
results : generated USD48,000 sales in 4 weeks
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PC Image Consulting :
write copy for new website
results : completed 28 pages of content within 5 days
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AsiaSpa Magazine :
write feature articles for luxury brand magazine
results : published regularly including popular new Tip
Tips series ie. "Top 10 Tips for Rapid Aging"
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Oi Ling
Fine Chinese Antiques : manage marketing communications
strategy for business merger
results : "Brilliant." Phil
Smyth, Gallery Owner
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Event Clicks
: write copy for new website and sales materials; update
media contact database
results : "Kinzie... I love it!! its very
personal & straight from the heart" Aniza Acquavella,
EventClicks
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Hong Kong Polytechnic
University
(School of Design) : MERECL Launch Project Manager
results : move-in to
new Cyberport offices on deadline and under budget
www.merecl.com
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HeliAds : Sales/Marketing/PR launch for helicopter-towed banner
advertising (project sales HK$830,000)
results : Ming Pao with photo, SCMP with photo, Media
Magazine, TVB Money Magazine
www.heliads.com.hk
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Tandberg
Television : Edit technical media releases; attend
regional tradeshows; media relations
results : industry trade interviews, Singapore & Beijing
Cable Broadcasting Trade Shows
www.tandberg.com
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Bid For A Bachelor : Organizer 2004 charity auction
(raised HK$200,000)
results : ˝ hour program TVB Pearl Report, SCMP, HK standard
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Kublais Kahn II : Fundraising for German voyagers
retracing Marco Polo's journey
results : SCMP Sunday Post 2/3 page article (page 3) with
photo; CitySeen with photo
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Neale
Donald Walsh : Event organizer for personal growth seminar
in Hong Kong
results : SCMP full page article with photo; 60
participants for 2-day event
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The Conference Board : Project Director, Asia Regional
Conferences
www.conference-board.org
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FutureStep (HK) Ltd / Korn Ferry :
Candidate management
program (recruitment)
www.futurestep.com
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ACNielsen :
AdForum Production and marketing assistance
www.acnielsen.com
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Penton Media Ltd :
commission to write article for
trade journal
www.penton.com
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Internet World Asia :
Seminar moderator
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Creation Ltd :
Develop and publish The Source
lifestyle magazine
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Earthday :
Public relations strategy and event
sponsorship support
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SportsNetGlobal.com :
Advertising & sponsorship revenue
strategy for internet start-up (sports network)
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Cable & Satellite Broadcasting Association of Asia
(CASBAA) :
www.casbaa.org
1999 : Hong Kong
Director of Membership & Committee Affairs
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Promoted membership to international television industry (US$20,000 new memberships)
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Organized
board meetings, committee meetings, regional exhibition participation
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Supported
annual convention design, development and sponsorship sales
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Developed marketing materials, designed membership database, managed accounts
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Relationships with senior
broadcast executives across Asia (Turner, BBC, Discovery, National Geographic, Star TV, PCCW, Disney, HBO, Sony, PCTA)
Projects
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Regional Advertising Seminars
: Program design and direction (Hong Kong & Singapore)
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PCTA Annual Conference
: customer relationship management (Cebu, Philippines)
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Annual Convention:
production support (Hong Kong '97, Singapore '98)
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Breakfast with Ted Turner:
Project Manager (Hong Kong)
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China Summit:
Project Manager (Beijing)
Bang Productions Limited
1998 : Hong
Kong
International Marketing Director
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Relationships with international television program buyers and distributors
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Television ad barter sponsorship proposals for co-branding across Asia
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MIPAsia'97 '98, MIPTV'98, FilmArt '98 and MarCom Asia '98
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Developed and produced in-house marketing and packaging materials
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Achieved annual sales of US$221,000
Morgan & Banks Limited – acquired by TMP Worldwide/Hudson
1997 : Hong Kong
Executive Search Consultant
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Asia regional broadcasting specialist
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business development, sales and placement
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Q1 revenue US$35,000; increased to US$100,000 in Q4
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Cornerstone Associates Limited -acquired by Kagan Media Asia
1996 : Hong Kong
Advertising Sales and Marketing Director
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Developed concept and strategy for Asia Cable & Satellite Directory
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Marketing materials and sales management systems
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Advised on the development of Asia Cable & Satellite World magazine
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Coordinated regional advertising sales and distribution : US$200,000
Pouvoirs de la Terre
1994-1996
: Europe & Asia
Sales and Marketing Manager
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Jewelry sourcing, product &
package design & marketing
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catalogue
production and wholesale/retail sales in Asia and Europe
Jimmy's Kitchen Group Limited
– acquired by Epicurean Group
1992-1994 : Hong Kong
Marketing Communications Director
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Established marketing communications department
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Promotions, newsletter, fax service, surveys and special events
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Managed US$1.9 million budget including print and outdoor advertising
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Achieved year-on-year sales increase of 25% over 7 business units
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Re-designed and expanded database by 430% to 13,000 qualified records
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Opening party for Jimmy's Sports Bar & Grill at Hong Kong Stadium
Laykin
Communications
1992 : Hong Kong
Account Director
Ontario Credit Union
1992 : Toronto, Canada
Project Manager
BenAir
- agents for Hellmann
International Forwarders
1991 : Toronto, Canada
Sales Support
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Canadian NGO's :Non-Profit
Arts & Youth Organizations
1991 : Playwrights' Workshop Montreal
- Marketing Director
1991 : Centaur Theatre Montreal - Fundraising
Project Support
1990 : Saskatoon Fringe Theatre Festival
- Inaugural Management Team
1989 : 25th Street Theatre - Sponsorship, marketing &
public relations
1988 : Keyano Theatre - Public
relations & marketing (Fort McMurray, Alberta)
1987 : Fort McMurray Catholic Board
of Education - Communications Director
1986 : Saskatoon Exhibition -
Special Promotions Coordinator
1985 : Alberta Nutrition at Schools Program
- school Program Director
1985 : Alberta Alcohol & Drug Abuse Commission
- Materials development
1984 : Saskatchewan 4-H Youth Program
- Regional Program Director
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Clear The Air - Advisor
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Lantau Buffalo Association
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Women Business Owner’s Club
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EarthMatters 2007 : Advisory Committee
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Living Islands Movement - Steering Committee
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Women in Publishing
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SPIRIT of Hong Kong
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Earthday 2001 & 2003 Hong Kong - Steering Committee
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Cable & Satellite Broadcasting Association of Asia - Conference Committee
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American Chamber of Commerce in Hong Kong - Communications Committee
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International Association of Business Communicators - Membership
Committee
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Canadian Chamber of Commerce in Hong Kong - Entrepreneurs' Committee
(Founding Member)
1980-84 : University of Saskatchewan
Bachelor of Science in Home Economics [ Consumer Studies ]
Self-financed university education
and living expenses with part time employment
1972-1980 : Farm hand, heavy equipment operator, driver, gardener,
cook, housekeeper, seamstress and childcare provider
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Visa
Status : Hong Kong Permanent Resident
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Interests : traveling, entertaining, design, photography,
community projects
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Volunteer : active supporter of conservation, sustainability & natural lifestyle
programs
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Qualified Natural Energy Healer
: practitioner, coach & teacher supporting conscious living in
an awakening world
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